Posted on Aug 18 2018 (5 months ago)
FindHotel is looking for a performance marketing leader to lead our efforts in the field. You will be in charge of helping millions of visitors a month find amazing hotel deals in 24 languages around the world.
To be successful at this role you need to look at performance marketing in general and SEM in particular from a higher level by understanding both the micro of search and the macro of managing search campaigns of hundreds of millions of keywords and the systematic approach and tools required to do that effectively. Other than being a real 'PPC Hero', you need to be a good leader that is capable of identifying and developing performance marketing talents and is able to lead our great team to grow and evolve.
Why this role is important to FindHotel
We started and grew the company to what it is today thanks to our effective performance marketing efforts, and PPC in its various forms is still a key customer acquisition capability for us. Our goal is to grow our paid search spend by a factor of 2-3X in 2019, and develop beyond core search marketing and into intent display and app store marketing during the year.
What you will be doing
What a day in the office might look like
You start your day with a stand-up and help identify and remove any roadblocks your squad is facing. Before lunch you sit with Guru, our marketing analyst, to go over the results of an AB test the squad ran for a new search marketing campaign structure. Then you plan a session with Lee, our product owner, to discuss your findings and how to incorporate them to our campaign building software so that we can roll them out globally. After a healthy lunch, you investigate our Display Remarketing campaigns to enhance their scale & profitability. Then you take a well-deserved break to challenge your colleagues in Foosball, table tennis, or pool. Finally you contact your freelancer team to follow up with their work on improving our ad copy and translations.
You will be leading a small team of ambitious marketers and analysts, leverage engineering resources through product owners and collaborate with the leadership team.
Why join now?
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What we offer