San Francisco, CA, United States
Posted on May 28 2015 (about 2 years ago)
Curated, limited-edition wines with a twist. Buy great wine and store them in our cellar until you're thirsty.
Underground Cellar is a new online wine marketplace for discovering and buying premium wines online. Buyers love us because every bottle they buy may be randomly upgraded to rare and private-stash bottles from prestigious wineries.
But our real benefit is that we provide wineries a sustainable sales channel that never uses discounts. This allows them to quickly sell wine without bastardizing their pricing structure or harming their brand image.
Underground Cellar is the first vertical utilizing our patent-pending “reverse-discount” e-commerce platform.